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The advantage of the right in social media news sharing.

ABSTRACT: We analyze social media activity during one of the largest protest mobilizations in US history to examine ideological asymmetries in the posting of news content. Using an unprecedented combination of four datasets (tracking offline protests, social media activity, web browsing, and the reliability of news sources), we show that there is no evidence of unreliable sources having any prominent visibility during the protest period, but we do identify asymmetries in the ideological slant of the sources shared on social media, with a clear bias towards right-leaning domains. These results support the "amplification of the right" thesis, which points to the structural conditions (social and technological) that lead to higher visibility of content with a partisan bent towards the right. Our findings provide evidence that right-leaning sources gain more visibility on social media and reveal that ideological asymmetries manifest themselves even in the context of movements with progressive goals.

SUBMITTER: Gonzalez-Bailon S

PROVIDER: S-EPMC9896954 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature

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The advantage of the right in social media news sharing.

González-Bailón Sandra S d'Andrea Valeria V Freelon Deen D De Domenico Manlio M

PNAS nexus 20220729 3

We analyze social media activity during one of the largest protest mobilizations in US history to examine ideological asymmetries in the posting of news content. Using an unprecedented combination of four datasets (tracking offline protests, social media activity, web browsing, and the reliability of news sources), we show that there is no evidence of unreliable sources having any prominent visibility during the protest period, but we do identify asymmetries in the ideological slant of the sourc ...[more]

PMID: 36741446

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Project description:BackgroundSocial media benign envy, an upward comparison-based and painful emotions associated with the motivation to improve oneself, has attracted increasing attention from researchers due to its ubiquitous and significant impact on social network users' intentions and behavior. However, the results of previous studies on whether material or experiential consumption is more likely to cause social media envy (treated as a single construct) have been inconsistent, and there is a lack of research on what triggers social media users to experience more intense benign envy and thus inspiring their consumption intentions. The purpose of this study is to investigate how the type and luxuriousness of shared consumption and viewer's social comparison orientation jointly affect social media users' consumption intentions through benign envy.MethodsA 2 (type of consumption sharing: experiential vs. material) × 2 (luxuriousness of consumption sharing: luxury vs. non-luxury) × 2 (social comparison orientation: high vs. low) mixed-design experiment was conducted to test theoretical model with data from 544 undergraduates in China. SPSS 26.0 and the Process macro were used to test the model.ResultsThe results revealed that luxury experiential consumption information shared on social media triggered more benign envy compared with other types of shared consumption information. When social media users shared non-luxury consumption, experiential consumption was more likely to inspire benign envy among users with high social comparison orientation than material consumption. However, when luxury consumption was shared, benign envy acted as a mediator between purchase type and participants' purchase intention regardless of whether participants' social comparison orientation was high or low.ConclusionThis study revealed that whether and how social comparison orientation of social media users who read the shared content influences the mechanism by which the type of consumption sharing on social media affects social media users' consumption intentions through benign envy as a mediator is dependent on the luxuriousness of the shared consumption. The findings not only provide new insights for researchers to better understand social media envy and the underlying psychological mechanism for social media readers' consumption intention, but also have practical implications for practitioners.

Dataset Information

The advantage of the right in social media news sharing.

Publications

The advantage of the right in social media news sharing.

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