Ontology highlight
ABSTRACT:
SUBMITTER: Palmer SE
PROVIDER: S-EPMC2889342 | biostudies-other | 2010 May
REPOSITORIES: biostudies-other
Proceedings of the National Academy of Sciences of the United States of America 20100426 19
Color preference is an important aspect of visual experience, but little is known about why people in general like some colors more than others. Previous research suggested explanations based on biological adaptations [Hurlbert AC, Ling YL (2007) Curr Biol 17:623-625] and color-emotions [Ou L-C, Luo MR, Woodcock A, Wright A (2004) Color Res Appl 29:381-389]. In this article we articulate an ecological valence theory in which color preferences arise from people's average affective responses to co ...[more]