Test marketing of new smokeless tobacco products in four U.S. cities.
Ontology highlight
ABSTRACT:
SUBMITTER: Rogers JD
PROVIDER: S-EPMC2902908 | biostudies-other | 2010 Jan
REPOSITORIES: biostudies-other
Publications
Test marketing of new smokeless tobacco products in four U.S. cities.
Rogers John D JD Biener Lois L Clark Pamela I PI
Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco 20091116 1
<h4>Introduction</h4>This exploratory study was designed to assess the availability, price, and point-of-purchase marketing strategies for new smokeless tobacco products in 4 test market areas.<h4>Methods</h4>A random sample of 50 gas stations, convenience and food stores, and tobacco shops was selected in each of 4 test market areas. Pairs of observers visited each store, recorded product information, and engaged vendors in conversation about product demand.<h4>Results</h4>Snus was available in ...[more]
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