Ontology highlight
ABSTRACT:
SUBMITTER: Schwartz D
PROVIDER: S-EPMC3780837 | biostudies-other | 2013 Sep
REPOSITORIES: biostudies-other
Schwartz Daniel D Fischhoff Baruch B Krishnamurti Tamar T Sowell Fallaw F
Proceedings of the National Academy of Sciences of the United States of America 20130903 38
The feeling of being observed or merely participating in an experiment can affect individuals' behavior. Referred to as the Hawthorne effect, this inconsistently observed phenomenon can both provide insight into individuals' behavior and confound the interpretation of experimental manipulations. Here, we pursue both topics in examining how the Hawthorne effect emerges in a large field experiment focused on residential consumers' electricity use. These consumers received five postcards notifying, ...[more]