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Higher frequency of social learning in China than in the West shows cultural variation in the dynamics of cultural evolution.

ABSTRACT: Cultural evolutionary models have identified a range of conditions under which social learning (copying others) is predicted to be adaptive relative to asocial learning (learning on one's own), particularly in humans where socially learned information can accumulate over successive generations. However, cultural evolution and behavioural economics experiments have consistently shown apparently maladaptive under-utilization of social information in Western populations. Here we provide experimental evidence of cultural variation in people's use of social learning, potentially explaining this mismatch. People in mainland China showed significantly more social learning than British people in an artefact-design task designed to assess the adaptiveness of social information use. People in Hong Kong, and Chinese immigrants in the UK, resembled British people in their social information use, suggesting a recent shift in these groups from social to asocial learning due to exposure to Western culture. Finally, Chinese mainland participants responded less than other participants to increased environmental change within the task. Our results suggest that learning strategies in humans are culturally variable and not genetically fixed, necessitating the study of the 'social learning of social learning strategies' whereby the dynamics of cultural evolution are responsive to social processes, such as migration, education and globalization.

SUBMITTER: Mesoudi A

PROVIDER: S-EPMC4262178 | biostudies-other | 2015 Jan

REPOSITORIES: biostudies-other

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Higher frequency of social learning in China than in the West shows cultural variation in the dynamics of cultural evolution.

Mesoudi Alex A Chang Lei L Murray Keelin K Lu Hui Jing HJ

Proceedings. Biological sciences 20150101 1798

Cultural evolutionary models have identified a range of conditions under which social learning (copying others) is predicted to be adaptive relative to asocial learning (learning on one's own), particularly in humans where socially learned information can accumulate over successive generations. However, cultural evolution and behavioural economics experiments have consistently shown apparently maladaptive under-utilization of social information in Western populations. Here we provide experimenta ...[more]

PMID: 25392473

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Project description:BackgroundThe evidence for culture in non-human animals has been growing incrementally over the past two decades. However, the ability for cumulative cultural evolution, with successive generations building on earlier achievements, in non-human animals remains debated. Faithful social learning of incremental improvements in technique is considered to be a defining feature of human culture, differentiating human from non-human cultures. This study presents the first experimental evidence for chimpanzees' social transmission of a more efficient tool-use technique invented by a conspecific group member.Methodology/principal findingsThe chimpanzees were provided with a straw-tube, and spontaneously demonstrated two different techniques in obtaining juice through a small hole: "dipping" and "straw-sucking". Both the "dipping" and "straw-sucking" techniques depended on the use of the same tool (straw-tube) for the same target (juice) accessible from exactly the same location (small hole 1 cm in diameter). Therefore the difference between "dipping" and "straw-sucking" was only in "technique". Although the two techniques differed significantly in their efficiency, their cognitive and perceptuo-motor complexity were comparable. All five chimpanzees who initially performed the "dipping" technique switched to using the more efficient "straw-sucking" technique upon observing a conspecific or human demonstrate the more proficient alternate "straw-sucking" technique.Conclusions/significanceThe social learning mechanism involved here was clearly not local or stimulus enhancement, but imitation or emulation of a tool-use technique. When there is no biologically relevant difference in cognitive or perceptuo-motor complexity between two techniques, and when chimpanzees are dissatisfied with their own technique, chimpanzees may socially learn an improved technique upon close observation of a proficient demonstrator. This study provides important insights into the cognitive basis for cumulative culture in chimpanzees, and also suggests possible conditions in which cumulative cultural evolution could arise even in non-human animals.

Dataset Information

Higher frequency of social learning in China than in the West shows cultural variation in the dynamics of cultural evolution.

Publications

Higher frequency of social learning in China than in the West shows cultural variation in the dynamics of cultural evolution.

Similar Datasets

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