Dataset Information

Can Google Searches Predict the Popularity and Harm of Psychoactive Agents?

ABSTRACT: Predicting the popularity of and harm caused by psychoactive agents is a serious problem that would be difficult to do by a single simple method. However, because of the growing number of drugs it is very important to provide a simple and fast tool for predicting some characteristics of these substances. We were inspired by the Google Flu Trends study on the activity of the influenza virus, which showed that influenza virus activity worldwide can be monitored based on queries entered into the Google search engine.Our aim was to propose a fast method for ranking the most popular and most harmful drugs based on easily available data gathered from the Internet.We used the Google search engine to acquire data for the ranking lists. Subsequently, using the resulting list and the frequency of hits for the respective psychoactive drugs combined with the word "harm" or "harmful", we estimated quickly how much harm is associated with each drug.We ranked the most popular and harmful psychoactive drugs. As we conducted the research over a period of several months, we noted that the relative popularity indexes tended to change depending on when we obtained them. This suggests that the data may be useful in monitoring changes over time in the use of each of these psychoactive agents.Our data correlate well with the results from a multicriteria decision analysis of drug harms in the United Kingdom. We showed that Google search data can be a valuable source of information to assess the popularity of and harm caused by psychoactive agents and may help in monitoring drug use trends.

SUBMITTER: Jankowski W

PROVIDER: S-EPMC4786686 | biostudies-other | 2016

REPOSITORIES: biostudies-other

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Can Google Searches Predict the Popularity and Harm of Psychoactive Agents?

Jankowski Wojciech W Hoffmann Marcin M

Journal of medical Internet research 20160225 2

<h4>Background</h4>Predicting the popularity of and harm caused by psychoactive agents is a serious problem that would be difficult to do by a single simple method. However, because of the growing number of drugs it is very important to provide a simple and fast tool for predicting some characteristics of these substances. We were inspired by the Google Flu Trends study on the activity of the influenza virus, which showed that influenza virus activity worldwide can be monitored based on queries ...[more]

PMID: 26916984

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Project description:PurposeEpidemic and seasonal infectious conjunctivitis outbreaks can impact education, workforce, and economy adversely. Yet conjunctivitis typically is not a reportable disease, potentially delaying mitigating intervention. Our study objective was to determine if conjunctivitis epidemics could be identified using Google Trends search data.DesignSearch data for conjunctivitis-related and control search terms from 5 years and countries worldwide were obtained. Country and term were masked. Temporal scan statistics were applied to identify candidate epidemics. Candidates then were assessed for geotemporal concordance with an a priori defined collection of known reported conjunctivitis outbreaks, as a measure of sensitivity.ParticipantsPopulations by country that searched Google's search engine using our study terms.Main outcome measuresPercent of known conjunctivitis outbreaks also found in the same country and period by our candidate epidemics, identified from conjunctivitis-related searches.ResultsWe identified 135 candidate conjunctivitis epidemic periods from 77 countries. Compared with our a priori defined collection of known reported outbreaks, candidate conjunctivitis epidemics identified 18 of 26 (69% sensitivity) of the reported country-wide or island nationwide outbreaks, or both; 9 of 20 (45% sensitivity) of the reported region or district-wide outbreaks, or both; but far fewer nosocomial and reported smaller outbreaks. Similar overall and individual sensitivity, as well as specificity, were found on a country-level basis. We also found that 83% of our candidate epidemics had start dates before (of those, 20% were more than 12 weeks before) their concurrent reported outbreak's report issuance date. Permutation tests provided evidence that on average, conjunctivitis candidate epidemics occurred geotemporally closer to outbreak reports than chance alone suggests (P < 0.001) unlike control term candidates (P = 0.40).ConclusionsConjunctivitis outbreaks can be detected using temporal scan analysis of Google search data alone, with more than 80% detected before an outbreak report's issuance date, some as early as the reported outbreak's start date. Future approaches using data from smaller regions, social media, and more search terms may improve sensitivity further and cross-validate detected candidates, allowing identification of candidate conjunctivitis epidemics from Internet search data potentially to complementarily benefit traditional reporting and detection systems to improve epidemic awareness.

Project description:BACKGROUND:Different studies have suggested that web search data are useful in forecasting several phenomena from the field of economics to epidemiology or health issues. OBJECTIVE:This study aimed to (1) evaluate the correlation between suicide rates released by the Spanish National Statistics Institute (INE) and internet search trends in Spain reported by Google Trends (GT) for 57 suicide-related terms representing major known risks of suicide and an analysis of these results using a linear regression model and (2) study the differential association between male and female suicide rates published by the INE and internet searches of these 57 terms. METHODS:The study period was from 2004 to 2013. In this study, suicide data were collected from (1) Spain's INE and (2) local internet search data from GT, both from January 2004 to December 2013. We investigated and validated 57 suicide-related terms already tested in scientific studies before 2015 that would be the best predictors of new suicide cases. We then evaluated the nowcasting effects of a GT search through a cross-correlation analysis and by linear regression of the suicide incidence data with the GT data. RESULTS:Suicide rates in Spain in the study period were positively associated (r<-0.2) for the general population with the search volume for 7 terms and negatively for 1 from the 57 terms used in previous studies. Suicide rates for men were found to be significantly different than those of women. The search term, "allergy," demonstrated a lead effect for new suicide cases (r=0.513; P=.001). The next significant correlating terms for those 57 studied were "antidepressant," "alcohol abstinence," "relationship breakup" (r=0.295, P=.001; r=0.295, P=.001; and r=0.268, P=.002, respectively). Significantly different results were obtained for men and women. Search terms that correlate with suicide rates of women are consistent with previous studies, showing that the incidence of depression is higher in women than in men, and showing different gender searching patterns. CONCLUSIONS:A better understanding of internet search behavior of both men and women in relation to suicide and related topics may help design effective suicide prevention programs based on information provided by search robots and other big data sources.

Dataset Information

Can Google Searches Predict the Popularity and Harm of Psychoactive Agents?

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Can Google Searches Predict the Popularity and Harm of Psychoactive Agents?

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