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The "Land of Fires" Toxic Waste Scandal and Its Effect on Consumer Food Choices.


ABSTRACT: The present study focused on an environmental scandal that occurred in Italy, the Land of Fires toxic waste scandal, which caused consumer concerns related to the safety of food produced in the affected region, as well as massive market reduction in products associated with the polluted area. Based on a representative sample of Italian households (N = 1134), this study applied an extended Theory of Planned Behavior (TPB) model to analyze consumer purchases of regional food products after this environmental hazard. In addition to attitudes, subjective norms and perceived behavioral control, the model included risk perception, trust, and actual purchases. Using a structural equation model, our results provided support to the hypothesis that consumer perceptions of risk negatively impacted their purchase behaviors and suggested that increasing Italians' trust in government information could reduce their perceived risk and, consequently, increase their intention to purchase regional food.

SUBMITTER: Cembalo L 

PROVIDER: S-EPMC6339117 | biostudies-other | 2019 Jan

REPOSITORIES: biostudies-other

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The "Land of Fires" Toxic Waste Scandal and Its Effect on Consumer Food Choices.

Cembalo Luigi L   Caso Daniela D   Carfora Valentina V   Caracciolo Francesco F   Lombardi Alessia A   Cicia Gianni G  

International journal of environmental research and public health 20190108 1


The present study focused on an environmental scandal that occurred in Italy, the <i>Land of Fires</i> toxic waste scandal, which caused consumer concerns related to the safety of food produced in the affected region, as well as massive market reduction in products associated with the polluted area. Based on a representative sample of Italian households (<i>N</i> = 1134), this study applied an extended Theory of Planned Behavior (TPB) model to analyze consumer purchases of regional food products  ...[more]

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