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Artificial intelligence-driven approach for patient-focused drug development.


ABSTRACT: Patients' increasing digital participation provides an opportunity to pursue patient-centric research and drug development by understanding their needs. Social media has proven to be one of the most useful data sources when it comes to understanding a company's potential audience to drive more targeted impact. Navigating through an ocean of information is a tedious task where techniques such as artificial intelligence and text analytics have proven effective in identifying relevant posts for healthcare business questions. Here, we present an enterprise-ready, scalable solution demonstrating the feasibility and utility of social media-based patient experience data for use in research and development through capturing and assessing patient experiences and expectations on disease, treatment options, and unmet needs while creating a playbook for roll-out to other indications and therapeutic areas.

SUBMITTER: Karmalkar P 

PROVIDER: S-EPMC10601646 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature

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Artificial intelligence-driven approach for patient-focused drug development.

Karmalkar Prathamesh P   Gurulingappa Harsha H   Spies Erica E   Flynn Jennifer A JA  

Frontiers in artificial intelligence 20231012


Patients' increasing digital participation provides an opportunity to pursue patient-centric research and drug development by understanding their needs. Social media has proven to be one of the most useful data sources when it comes to understanding a company's potential audience to drive more targeted impact. Navigating through an ocean of information is a tedious task where techniques such as artificial intelligence and text analytics have proven effective in identifying relevant posts for hea  ...[more]

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