The spread of innovations in social networks.
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ABSTRACT:
SUBMITTER: Montanari A
PROVIDER: S-EPMC2996710 | biostudies-literature | 2010 Nov
REPOSITORIES: biostudies-literature
Publications
The spread of innovations in social networks.
Montanari Andrea A Saberi Amin A
Proceedings of the National Academy of Sciences of the United States of America 20101112 47
Which network structures favor the rapid spread of new ideas, behaviors, or technologies? This question has been studied extensively using epidemic models. Here we consider a complementary point of view and consider scenarios where the individuals' behavior is the result of a strategic choice among competing alternatives. In particular, we study models that are based on the dynamics of coordination games. Classical results in game theory studying this model provide a simple condition for a new a ...[more]
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