Estimating demand for alternatives to cigarettes with online purchase tasks.
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ABSTRACT:
SUBMITTER: O'Connor RJ
PROVIDER: S-EPMC3776309 | biostudies-literature | 2014 Jan
REPOSITORIES: biostudies-literature
Publications
Estimating demand for alternatives to cigarettes with online purchase tasks.
O'Connor Richard J RJ June Kristie M KM Bansal-Travers Maansi M Rousu Matthew C MC Thrasher James F JF Hyland Andrew A Cummings K Michael KM
American journal of health behavior 20140101 1
<h4>Objectives</h4>To explore how advertising affects demand for cigarettes and potential substitutes, including snus, dissolvable tobacco, and medicinal nicotine.<h4>Methods</h4>A Web-based experiment randomized 1062 smokers to see advertisements for alternative nicotine products or soft drinks, then complete a series of purchase tasks, which were used to estimate demand elasticity, peak consumption, and cross-price elasticity (CPE) for tobacco products.<h4>Results</h4>Lower demand elasticity a ...[more]
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