Dataset Information

Does Gender-Fair Language Pay Off? The Social Perception of Professions from a Cross-Linguistic Perspective.

ABSTRACT: In many languages, masculine forms (e.g., German Lehrer, "teachers, masc.") have traditionally been used to refer to both women and men, although feminine forms are available, too. Feminine-masculine word pairs (e.g., German Lehrerinnen und Lehrer, "teachers, fem. and teachers, masc.") are recommended as gender-fair alternatives. A large body of empirical research documents that the use of gender-fair forms instead of masculine forms has a substantial impact on mental representations. Masculine forms activate more male representations even when used in a generic sense, whereas word pairs (e.g., German Lehrerinnen und Lehrer, "teachers, fem. and teachers, masc.") lead to a higher cognitive inclusion of women (i.e., visibility of women). Some recent studies, however, have also shown that in a professional context word pairs may be associated with lesser status. The present research is the first to investigate both effects within a single paradigm. A cross-linguistic (Italian and German) study with 391 participants shows that word pairs help to avoid a male bias in the gender-typing of professions and increase women's visibility; at the same time, they decrease the estimated salaries of typically feminine professions (but do not affect perceived social status or competence). This potential payoff has implications for language policies aiming at gender-fairness.

SUBMITTER: Horvath LK

PROVIDER: S-EPMC4720790 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature

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Publications

Does Gender-Fair Language Pay Off? The Social Perception of Professions from a Cross-Linguistic Perspective.

Horvath Lisa K LK Merkel Elisa F EF Maass Anne A Sczesny Sabine S

Frontiers in psychology 20160121

In many languages, masculine forms (e.g., German Lehrer, "teachers, masc.") have traditionally been used to refer to both women and men, although feminine forms are available, too. Feminine-masculine word pairs (e.g., German Lehrerinnen und Lehrer, "teachers, fem. and teachers, masc.") are recommended as gender-fair alternatives. A large body of empirical research documents that the use of gender-fair forms instead of masculine forms has a substantial impact on mental representations. Masculine ...[more]

PMID: 26834662

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Project description:Research findings on language comprehension suggest that many kinds of non-linguistic cues can rapidly affect language processing. Extant processing accounts of situated language comprehension model these rapid effects and are only beginning to accommodate the role of non-linguistic emotional, cues. To begin with a detailed characterization of distinct cues and their relative effects, three visual-world eye-tracking experiments assessed the relative importance of two cue types (action depictions vs. emotional facial expressions) as well as the effects of the degree of naturalness of social (facial) cues (smileys vs. natural faces). We predicted to replicate previously reported rapid effects of referentially mediated actions. In addition, we assessed distinct world-language relations. If how a cue is conveyed matters for its effect, then a verb referencing an action depiction should elicit a stronger immediate effect on visual attention and language comprehension than a speaker's emotional facial expression. The latter is mediated non-referentially via the emotional connotations of an adverb. The results replicated a pronounced facilitatory effect of action depiction (relative to no action depiction). By contrast, the facilitatory effect of a preceding speaker's emotional face was less pronounced. How the facial emotion was rendered mattered in that the emotional face effect was present with natural faces (Experiment 2) but not with smileys (Experiment 1). Experiment 3 suggests that contrast, i.e., strongly opposing emotional valence information vs. non-opposing valence information, might matter for the directionality of this effect. These results are the first step toward a more principled account of how distinct visual (social) cues modulate language processing, whereby the visual cues that are referenced by language (the depicted action), copresent (the depicted action), and more natural (the natural emotional prime face) tend to exert more pronounced effects.

Dataset Information

Does Gender-Fair Language Pay Off? The Social Perception of Professions from a Cross-Linguistic Perspective.

Publications

Does Gender-Fair Language Pay Off? The Social Perception of Professions from a Cross-Linguistic Perspective.

Similar Datasets

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