Ontology highlight
ABSTRACT:
SUBMITTER: Rost K
PROVIDER: S-EPMC4912099 | biostudies-literature | 2016
REPOSITORIES: biostudies-literature
Rost Katja K Stahel Lea L Frey Bruno S BS
PloS one 20160617 6
Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging th ...[more]