'Born in Michigan? You're in the biobank': engaging population biobank participants through Facebook advertisements.
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ABSTRACT:
SUBMITTER: Platt JE
PROVIDER: S-EPMC4961047 | biostudies-literature | 2013
REPOSITORIES: biostudies-literature
Publications
'Born in Michigan? You're in the biobank': engaging population biobank participants through Facebook advertisements.
Platt J E JE Platt T T Thiel D D Kardia S L R SL
Public health genomics 20130621 4
<h4>Background/aims</h4>Despite a broad call for biobanks to use social media, data is lacking regarding the capacity of social media tools, especially advertising, to engage large populations on this topic.<h4>Methods</h4>We used Facebook advertising to engage Michigan residents about the BioTrust for Health. We conducted a low-budget (<USD 5,000), 26-day social media campaign targeting Michigan residents aged 18-28. We placed 25 Facebook advertisements and analyzed their performance in terms o ...[more]
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