Ontology highlight
ABSTRACT:
SUBMITTER: Park M
PROVIDER: S-EPMC5439684 | biostudies-literature | 2017
REPOSITORIES: biostudies-literature
PloS one 20170522 5
Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate the consumption of popular videos in countries that differ in cultural values, language, gross domestic product, and Internet penetration rate. Although online social media facilitate global access to cult ...[more]