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Lyme Disease and YouTube TM: A Cross-Sectional Study of Video Contents.


ABSTRACT:

Objectives

Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources.

Methods

Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources.

Results

Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13-52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23-25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52-39.05).

Conclusion

A majority of the most popular Lyme disease-related YouTube TM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.

SUBMITTER: Basch CH 

PROVIDER: S-EPMC5594718 | biostudies-literature | 2017 Aug

REPOSITORIES: biostudies-literature

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Publications

Lyme Disease and YouTube <sup>TM</sup>: A Cross-Sectional Study of Video Contents.

Basch Corey H CH   Mullican Lindsay A LA   Boone Kwanza D KD   Yin Jingjing J   Berdnik Alyssa A   Eremeeva Marina E ME   Fung Isaac Chun-Hai IC  

Osong public health and research perspectives 20170831 4


<h4>Objectives</h4>Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTube<sup>TM</sup> videos. In this study, we investigated if the contents of Lyme disease-related YouTube<sup>TM</sup> videos varied by their sources.<h4>Methods</h4>Most viewed English YouTube<sup>TM</sup> videos (n = 100) were identified and manually coded for contents and sources.<h4>Results</h4>Within the sample, 40 videos were consumer-generated, 31 were internet-base  ...[more]

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