Ontology highlight
ABSTRACT:
SUBMITTER: Romo-Munoz RA
PROVIDER: S-EPMC5593193 | biostudies-literature | 2017
REPOSITORIES: biostudies-literature
Romo-Muñoz Rodrigo Alejandro RA Cabas-Monje Juan Hernán JH Garrido-Henrríquez Héctor Manuel HM Gil José María JM
PloS one 20170911 9
In relatively unknown products, consumers use prices as a quality reference. Under such circumstances, the utility function can be non-negative for a specific price range and generate an inverted U-shaped function. The extra virgin olive oil market in Chile is a good example. Although domestic production and consumption have increased significantly in the last few years, consumer knowledge of this product is still limited. The objective of this study was to analyze Chilean consumer preferences a ...[more]