Corrigendum: How Upward Moral Comparison Influences Prosocial Behavioral Intention: Examining the Mediating Role of Guilt and the Moderating Role of Moral Identity.
Ontology highlight
ABSTRACT:
SUBMITTER: Zhang H
PROVIDER: S-EPMC5651040 | biostudies-literature | 2017
REPOSITORIES: biostudies-literature
Publications
Corrigendum: How Upward Moral Comparison Influences Prosocial Behavioral Intention: Examining the Mediating Role of Guilt and the Moderating Role of Moral Identity.
Zhang Heyun H Chen Sisi S Wang Rong R Jiang Jiang J Xu Yan Y Zhao Huanhuan H
Frontiers in psychology 20171017
[This corrects the article on p. 1554 in vol. 8, PMID: 28959221.]. ...[more]
Similar Datasets
Project description:Although it has been shown that exceptional good deeds exert influences on people's prosocial behavior and intention, we have known little about how common moral actions in our daily life. The present study aimed to examine how upward moral comparison influenced prosocial behavioral intention as well as to explore the mediating role of guilt and the moderating role of moral identity in the focal relationship. An experimental study was conducted with 162 Chinese undergraduates (103 women, 59 men) randomly assigned to an upward moral comparison condition, an upward competence comparison condition or a control condition. Results indicated that participants in the upward moral comparison condition experienced higher levels of guilt and exhibited stronger motivation to act prosocially, relative to participants in the other two conditions. That is to say, upward moral comparison induces guilty experience, and then increases people's prosocial behavioral intention. Moreover, we have found that moral identity internalization moderates the upward moral comparison-guilt relationship, and the indirect effect of upward moral comparison on prosocial behavioral intention via guilt. The implications of these findings were discussed.
| S-EPMC5604077 | biostudies-literature
Project description:Moral elevation is the prototypical emotional response when witnessing virtuous deeds of others. Yet, little is known about the role of individual differences that moderate the susceptibility to experiencing this self-transcendent emotion. The present experiment investigated the role of personality traits as moderators of elevation and its behavioral effects using economic games as a measure for prosocial behavior. One aim was to replicate prior findings on trait Engagement with Moral Beauty as moderator for experimentally induced state elevation. A second aim was to explore new potential moderators that were found to be connected to the moral realm: Honesty-Humility, Agreeableness vs. Anger, and Need for Cognition. Third, the present study is among the few investigating the effects of elevation on different prosocial actions and intentions. A sample of US American college students (N = 144) was randomly assigned to either watch a morally uplifting or a humorous video clip. Afterwards, all participants played a dictator game and an ultimatum game, and were asked to volunteer in another time-consuming experiment. In line with our hypotheses, experimentally induced state elevation promoted prosocial behavior, however, only within the dictator game. Also in line with our hypotheses, higher levels of Need for Cognition and higher levels of Engagement with Moral Beauty (but not higher levels of Honesty-Humility and Agreeableness vs. Anger) increased prosocial behavior within the experimental group. In contrast to our hypotheses, none of the investigated personality traits moderated the proneness to experience the state of elevation after seeing an elevating video clip; only the behavioral consequences of elevation were moderated. Our results replicate and extend prior findings on moderators for elevation and exemplify the importance of investigating the role of personality traits in the context of the moral elevation phenomenon.
| S-EPMC6587376 | biostudies-literature
Project description:Past research about social entrepreneurial intention has centered on the impact of bright personalities; however, dark personalities such as the dark triad are also considered to have advantages. This study explored the relationship between the dark triad and social entrepreneurial intention by focusing on the mediating role of moral disengagement and the moderating role of empathic concern and perspective taking. Based on a sample of 491 undergraduates and 412 students in a master in business administration program in China, the dark triad was found to be negatively related to social entrepreneurial intention through moral disengagement. Moreover, high levels of empathic concern and perspective taking weakened the direct effect of the dark triad on moral disengagement, as well as the indirect effect of the dark triad on social entrepreneurial intention. Our study extends the research in the field of personality and entrepreneurship. Given the findings on the role of moral disengagement, empathic concern, and perspective taking, education efforts may assist in decreasing the negative effects of the dark triad on social entrepreneurial intention.
| S-EPMC7399342 | biostudies-literature
Project description:Previous research has shown that parenting style is intricately linked to cyber-aggression. However, the underlying mechanisms of this relationship remain unclear, especially among young adults. Guided by the social cognitive theory and the ecological system theory, this study aimed to examine the effect of parenting style on cyber-aggression, the potential mediating role of moral disengagement, and the moderating role of moral identity in this relationship. Participants comprised 1,796 Chinese college students who anonymously completed questionnaires on parenting style, moral disengagement, moral identity, cyber-aggression, and demographic variables. After controlling for sex and age, parental rejection and over-protection were positively related to cyber-aggression; however, parental emotional warmth was non-significantly related to cyber-aggression. Mediation analysis revealed that parenting style was related to cyber-aggressive behavior through moral disengagement. Moderated mediation analysis further indicated that the indirect effect of parenting style on cyber-aggression was much stronger in college students with higher moral identity. The study carries important practical implications for parents and educators concerned about the destructive consequences of cyber-aggression.
| S-EPMC7933004 | biostudies-literature
Project description:Consumers' perceptions of a brand (e.g., competence or warmth) may directly affect their brand trust, purchase intention, and ability to achieving corporate goals of sustainability. However, gender acts as a moderator in the influence of brand perception on purchase intention. This study examined the main effects of brand perception on purchase intention, the moderating effect of gender, and the mediating effect of brand trust by conducting two experiments and a path analysis. Findings from experiment 1 show that perceived warmth and perceived competence exert significant positive effects on purchase intention with brand trust as a mediator. Findings from experiment 2 indicate that perceived warmth is influential only for female customers, not for male customers, that is, gender moderates the relationship between perceived warmth and purchase intention. However, gender does not moderate the influence of perceived competence on purchase intention. The results of the path analysis are consistent with the experimental results, indicating that the conclusions of the study are robust and reliable. Finally, theoretical contributions and managerial implications are discussed.
| S-EPMC7046750 | biostudies-literature
Project description:This study examined the mediating effect of moral obligation and moderating effect of social value orientation on the relationship between empathy and fairness behavior in Chinese teachers. Seven hundred and twenty-six Chinese teachers completed self-reported questionnaires regarding empathy, moral obligation, social value orientation, and fairness behavior. The results revealed that moral obligation mediated the link between empathy and teachers' fairness behavior. Teachers' social value orientation moderated the associations between empathy and moral obligation and moral obligation and fairness behavior. The associations between empathy and moral obligation and moral obligation and fairness behavior were more robust for those with high SVO scores (i.e., prosocial). This study identified the critical factors associated with teachers' fairness behavior, supplying empirical support for existing theories and providing practical implications for interventions designed to improve Chinese teachers' classroom environment.
| S-EPMC9182229 | biostudies-literature
Project description:People often consider themselves as more moral than average others (i.e., moral superiority) and present themselves as more moral than they actually are (i.e., moral hypocrisy). We examined whether feelings of moral superiority-as a manifestation of self-enhancement motives-motivates people's hypocritical behavior, that is, their discrepant moral performances in public versus private settings. In three studies (total N = 1,151), participants distributed two tasks (one favorable and one unfavorable) between themselves and an anonymous partner, with the option of using an ostensibly fair randomizer (e.g., a self-prepared coin). We found that when experiencing feelings of moral superiority (vs. non-superiority), people, especially those who highly identified with moral values (Studies 1 and 2), were less likely to directly give themselves the favorable task, but they were not less likely to cheat in private after using the randomizer (Studies 1 to 3). Both self-enhancement motives and moral identity have implications for hypocritical behavior, by motivating public moral appearances but not private moral integrity.
| S-EPMC6611614 | biostudies-literature
Project description:Policymakers are interested in programs that increase targeted pro-environmental behavior (PEB) and spill over to increase non-targeted PEBs. Theoretically, guilt should lead to negative spillover and identity to positive spillover, though this has rarely been tested empirically. Additionally, little is known about how reminders of past PEB behavior might also lead to downstream spillover effects. Across two studies, participants (Study 1: 377 MTurk workers; Study 2: 172 undergraduates) were randomly assigned to write about a prior PEB, an anti-environmental behavior, or to a control condition. Subsequently, respondents were given an opportunity to perform a PEB2 and completed measures of PEB3 intentions. Results showed some evidence of positive (through increasing identity) and negative (through decreasing guilt) indirect spillover pathways from prior PEB reminders to PEB2 performance and PEB3 curtailment intentions (but not efficiency upgrade intentions). However, there were no overall spillover effects from PEB reminders to PEB2 performance or PEB3 intentions, as the positive and negative indirect effects canceled each other out. Results also showed positive spillover from PEB2 performance to PEB3 curtailment intentions through increasing environmental guilt. The strength of the spillover effects depended on the comparison group for the experimental manipulation, whether environmental guilt or global guilt was measured, and the type of PEB. The results suggest that environmental communications that remind people of their prior PEB may not meaningfully spill over to further PEB performance or intentions.
| S-EPMC8265758 | biostudies-literature
Project description:The adoption of energy-efficient lighting systems such as light-emitting diode (LED) lights is an effective strategy to address global warming and climate change. The adoption of LED light usage is largely shaped by consumer behavior. Understanding the factors that influence consumers' awareness of the advantages of using LED lights and consumers' eventual buying behavior is critical to industry players and policy-makers. The objective of this study is to investigate the significant factors that affect consumer intention to use LED lights among Malaysian households. A survey questionnaire of 1,075 potential consumers was employed and the partial least squares technique was applied in data analysis. The results show that consumer awareness creates responsibility and influences consumers' personal norms and attitudes, and their ultimate intention to buy LED lights. Feelings of guilt about contributing to air pollution and an awareness of the advantages of using LED lights both activate individual personal norms and attitudes, and influence the intention to buy LED lights. Awareness of the advantages of using LED lights, and of the negative consequences of not using them, prompts consumers to have feelings of guilt. The findings point to the importance of creating awareness among consumers.
| S-EPMC7316250 | biostudies-literature
Project description:We examined the relationship between moral foundations, empathic traits, and moral identity using an online survey via Mechanical Turk. In order to determine how moral foundations contribute to empathic traits and moral identity, we performed classical correlation analysis as well as Bayesian correlation analysis, Bayesian ANCOVA, and Bayesian regression analysis. Results showed that individualizing foundations (harm/care, fairness/reciprocity) and binding foundations (ingroup/loyalty, authority/respect, purity/sanctity) had various different relationships with empathic traits. In addition, the individualizing versus binding foundations showed somewhat reverse relationships with internalization and symbolization of moral identity. This suggests that moral foundations can contribute to further understanding of empathic traits and moral identity and how they relate to moral behavior in reality. We discuss the implications of these results for moral educators when starting to teach students about moral issues.Supplementary informationThe online version contains supplementary material available at 10.1007/s12144-021-02372-5.
| S-EPMC8505223 | biostudies-literature