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Effects of Anti-Smoking Public Service Announcements on the Attitudes of Korean College Students toward Smoking.

ABSTRACT: Objectives:This study aimed to identify the effects of anti-smoking public service announcements on the attitudes of Korean college students toward smoking. Methods:This study involved students via convenience sampling from seven universities who were randomly assigned to four groups. All groups completed a preliminary questionnaire, before being shown a public service announcement twice, and then completed a post viewing questionnaire. Results:For announcements with positive messages, the proportion of changes in beliefs and attitudes were 39.1% and 19.8%, respectively, whereas those with negative messages showed a greater proportion of changes in the beliefs (59.7%) and attitudes (40.3%). After adjusting for sex and change in belief, the message types and smoking status were identified as factors affecting the change in the participants attitudes. A negative message resulted in a greater change in attitudes (odds ratio [OR], 3.047; 95% confidence interval [CI], 1.847-5.053). Ever-smokers including current smokers showed a greater positive change in attitude than never-smokers (OR, 6.965; 95% CI, 4.107-11.812). Conclusion:This study found that positive anti-smoking public service announcements were more effective on attitude change than negative messages. Additionally these announcements were more effective among viewers who were current smokers or had a prior smoking experience.

SUBMITTER: Cho KW

PROVIDER: S-EPMC5749484 | biostudies-literature | 2017 Dec

REPOSITORIES: biostudies-literature

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Effects of Anti-Smoking Public Service Announcements on the Attitudes of Korean College Students toward Smoking.

Cho Kyoung Won KW Lee Jakyoung J Ryu Ji-Hye JH Kim Soo Jeong SJ

Osong public health and research perspectives 20171231 6

<h4>Objectives</h4>This study aimed to identify the effects of anti-smoking public service announcements on the attitudes of Korean college students toward smoking.<h4>Methods</h4>This study involved students via convenience sampling from seven universities who were randomly assigned to four groups. All groups completed a preliminary questionnaire, before being shown a public service announcement twice, and then completed a post viewing questionnaire.<h4>Results</h4>For announcements with positi ...[more]

PMID: 29354398

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Project description:BackgroundDespite evidence for the harms of waterpipe tobacco smoking (WTS), its use is increasing amongst college and university students worldwide. This systematic review aims to assess the knowledge of, attitudes towards and perceptions of WTS among college or university students.MethodsWe electronically searched MEDLINE, EMBASE, CINAHL, PSYCHINFO and ISI the Web of Science in October 2018, restricting our search to studies published since January 1990. We included studies among university or college students that used qualitative or quantitative methods, and addressed either knowledge, attitudes, or perceptions towards WTS. We excluded studies where WTS could not be distinguished from other forms of tobacco use and studies reported as abstracts where the full text could not be identified. Data were synthesised qualitatively and analysed data by region (global north/ south), and by reasons for use, knowledge of health hazards, how knowledge influences use, perceptions towards dependence, and policy knowledge.ResultsEighty-six studies were included; 45 from the global north and 41 from the global south. Socio-cultural and peer influences were major contributing factors that encouraged students to initiate WTS. Furthermore, WTS dependence had two components: psychological and social. This was compounded by the general perception that WTS is a less harmful, less addictive and more sociable alternative to cigarette smoking. Knowledge of WTS harms failed to correlate with a reduced risk of WTS use, and some students reported symptoms of WTS addiction. A large proportion of students believed that quitting WTS was easy, yet few were able to do so successfully. Finally, students believed current public health campaigns to educate on WTS harms were inadequate and, particularly in the global north, were not required.ConclusionReasons for WTS amongst university students are multi-faceted. Overall, interventions at both the individual and community level, but also policy measures to portray a message of increased harm amongst students, are required. Additional studies are necessitated to understand temporal changes in students' beliefs, thus allowing for better targeted interventions.

Dataset Information

Effects of Anti-Smoking Public Service Announcements on the Attitudes of Korean College Students toward Smoking.

Publications

Effects of Anti-Smoking Public Service Announcements on the Attitudes of Korean College Students toward Smoking.

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