Ontology highlight
ABSTRACT:
SUBMITTER: Salazar-Ordonez M
PROVIDER: S-EPMC5998222 | biostudies-literature | 2018 Jun
REPOSITORIES: biostudies-literature
Data in brief 20180430
This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the oliv ...[more]