Subliminal messages exert long-term effects on decision-making.
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ABSTRACT:
SUBMITTER: Ruch S
PROVIDER: S-EPMC6204644 | biostudies-literature | 2016
REPOSITORIES: biostudies-literature
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Subliminal messages exert long-term effects on decision-making.
Ruch Simon S Züst Marc Alain MA Henke Katharina K
Neuroscience of consciousness 20160820 1
Subliminal manipulation is often considered harmless because its effects typically decay within a second. So far, subliminal long-term effects on behavior were only observed in studies which repeatedly presented highly familiar information such as single words. These studies suggest that subliminal messages are only slowly stored and might not be stored at all if they provide novel, unfamiliar information. We speculated that subliminal messages might affect delayed decision-making especially if ...[more]
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