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Believability of evidence matters for correcting social impressions.

ABSTRACT: To what extent are we beholden to the information we encounter about others? Are there aspects of cognition that are unduly influenced by gossip or outright disinformation, even when we deem it unlikely to be true? Research has shown that implicit impressions of others are often insensitive to the truth value of the evidence. We examined whether the believability of new, contradictory information about others influenced whether people corrected their implicit and explicit impressions. Contrary to previous work, we found that across seven studies, the perceived believability of new evidence predicted whether people corrected their implicit impressions. Subjective assessments of truth value also uniquely predicted correction beyond other properties of information such as diagnosticity/extremity. This evidence shows that the degree to which someone thinks new information is true influences whether it impacts implicit impressions.

SUBMITTER: Cone J

PROVIDER: S-EPMC6525494 | biostudies-literature | 2019 May

REPOSITORIES: biostudies-literature

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Believability of evidence matters for correcting social impressions.

Cone Jeremy J Flaharty Kathryn K Ferguson Melissa J MJ

Proceedings of the National Academy of Sciences of the United States of America 20190429 20

To what extent are we beholden to the information we encounter about others? Are there aspects of cognition that are unduly influenced by gossip or outright disinformation, even when we deem it unlikely to be true? Research has shown that implicit impressions of others are often insensitive to the truth value of the evidence. We examined whether the believability of new, contradictory information about others influenced whether people corrected their implicit and explicit impressions. Contrary t ...[more]

PMID: 31036663

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Project description:People are obtaining more and more information from social media and other online sources, but the spread of misinformation can lead to social disruption. In particular, social networking services (SNSs) can easily spread information of uncertain authenticity and factuality. Although many studies have proposed methods that addressed how to suppress the spread of misinformation on SNSs, few works have examined the impact on society of diffusing both misinformation and its corrective information. This study models the effects of effort to reduce misinformation and the diffusion of corrective information on social disruption, and it clarifies these effects. With the aim of reducing the impact on social disruption, we show that not only misinformation but also corrective information can cause social disruption, and we clarify how to control the spread of the latter to limit its impact. We analyzed the misinformation about a toilet-paper shortage and its correction as well as the social disruption this event caused in Japan during the COVID-19 pandemic in 2020. First, (1) we analyzed the extent to which misinformation and its corrections spread on SNS, and then (2) we created a model to estimate the impact of misinformation and its corrections on the world. Finally, (3) We used our model to analyze the change in this impact when the diffusion of the misinformation and its corrections changed. Based on our analysis results in (1), the corrective information spread much more widely than the misinformation. From the model developed in (2), the corrective information caused excessive purchasing behavior. The analysis results in (3) show that the amount of corrective information required to minimize the societal impact depends on the amount of misinformation diffusion. Most previous studies concentrated on the impact of corrective information on attitudes toward misinformation. On the other hand, the most significant contribution of this study is that it focuses on the impact of corrective information on society and clarifies the appropriate amount of it.

Dataset Information

Believability of evidence matters for correcting social impressions.

Publications

Believability of evidence matters for correcting social impressions.

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