Dataset Information

Selling tobacco: A comprehensive analysis of the U.S. tobacco advertising landscape.

ABSTRACT: OBJECTIVES:To describe advertising tactics of cigarette, e-cigarette, little cigar/cigarillo and smokeless tobacco manufacturers. METHODS:We conducted a content analysis of tobacco 827 ads run in the US in 2016. Ads were double coded by trained coders across ten domains: promotions, web/social media presence, use cues, warnings and disclaimers, descriptors, claims, activities, setting, imagery, and themes. RESULTS:Cigarette ads relied on promotional tactics like discounts and sweepstakes and featured links to websites and mobile apps, all of which can increase brand loyalty and customer engagement. E-cigarette ads used tactics that appear to target new consumers, such as highlighting the product's qualities and modeling product use. Little cigar/cigarillo ads often positioned the product as social and featured music, urban and nightlife settings. Smokeless tobacco ads frequently featured themes, activities and settings stereotypically thought of as masculine. CONCLUSIONS:The tactics used to advertise tobacco products can help generate new consumers, encourage product/brand switching, and escalate use among current users. Understanding how different products are advertised can inform the Food and Drug Administration's regulatory efforts, and tobacco counter-marketing campaigns.

SUBMITTER: Moran MB

PROVIDER: S-EPMC6579627 | biostudies-literature | 2019 Sep

REPOSITORIES: biostudies-literature

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Selling tobacco: A comprehensive analysis of the U.S. tobacco advertising landscape.

Moran Meghan Bridgid MB Heley Kathryn K Baldwin Karen K Xiao Connie C Lin Victor V Pierce John P JP

Addictive behaviors 20190425

<h4>Objectives</h4>To describe advertising tactics of cigarette, e-cigarette, little cigar/cigarillo and smokeless tobacco manufacturers.<h4>Methods</h4>We conducted a content analysis of tobacco 827 ads run in the US in 2016. Ads were double coded by trained coders across ten domains: promotions, web/social media presence, use cues, warnings and disclaimers, descriptors, claims, activities, setting, imagery, and themes.<h4>Results</h4>Cigarette ads relied on promotional tactics like discounts a ...[more]

PMID: 31071602

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Dataset Information

Selling tobacco: A comprehensive analysis of the U.S. tobacco advertising landscape.

Publications

Selling tobacco: A comprehensive analysis of the U.S. tobacco advertising landscape.

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