Ontology highlight
ABSTRACT:
SUBMITTER: Moran MB
PROVIDER: S-EPMC6579627 | biostudies-literature | 2019 Sep
REPOSITORIES: biostudies-literature
Moran Meghan Bridgid MB Heley Kathryn K Baldwin Karen K Xiao Connie C Lin Victor V Pierce John P JP
Addictive behaviors 20190425
<h4>Objectives</h4>To describe advertising tactics of cigarette, e-cigarette, little cigar/cigarillo and smokeless tobacco manufacturers.<h4>Methods</h4>We conducted a content analysis of tobacco 827 ads run in the US in 2016. Ads were double coded by trained coders across ten domains: promotions, web/social media presence, use cues, warnings and disclaimers, descriptors, claims, activities, setting, imagery, and themes.<h4>Results</h4>Cigarette ads relied on promotional tactics like discounts a ...[more]