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Worth a thousand interpersonal words: Emoji as affective signals for relationship-oriented digital communication.

ABSTRACT: Computer-mediated communication (CMC) is pervasive in our lives, influencing social interaction including human courtship. To connect with potential partners via CMC, modern relationship-seekers must master faster and shorter methods of communicating self-disclosure and affect. Although CMC can lack crucial sensory information in this context, emojis may provide useful aid. Across two studies, we assessed attitudes toward and frequency of emoji use, and whether signaling affect via emoji use relates to more romantic and sexual opportunities. Our findings suggest that emoji use with potential partners is associated with maintaining connection beyond the first date, and more romantic and sexual interactions over the previous year. This research provides evidence that emojis convey important affective information to potential partners, and are potentially associated with more successful intimate connection. Implications for multiple theoretical models and methodologies are discussed.

SUBMITTER: Gesselman AN

PROVIDER: S-EPMC6695182 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature

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Worth a thousand interpersonal words: Emoji as affective signals for relationship-oriented digital communication.

Gesselman Amanda N AN Ta Vivian P VP Garcia Justin R JR

PloS one 20190815 8

Computer-mediated communication (CMC) is pervasive in our lives, influencing social interaction including human courtship. To connect with potential partners via CMC, modern relationship-seekers must master faster and shorter methods of communicating self-disclosure and affect. Although CMC can lack crucial sensory information in this context, emojis may provide useful aid. Across two studies, we assessed attitudes toward and frequency of emoji use, and whether signaling affect via emoji use rel ...[more]

PMID: 31415640

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Project description:BackgroundOnline survey-based methods are increasingly used to elicit preferences for healthcare. This digitization creates an opportunity for interactive survey elements, potentially improving respondents' understanding and/or engagement.ObjectiveOur objective was to understand whether, and how, training materials in a survey influenced stated preferences.MethodsAn online discrete-choice experiment (DCE) was designed to elicit public preferences for a new targeted approach to prescribing biologics ("biologic calculator") for rheumatoid arthritis (RA) compared with conventional prescribing. The DCE presented three alternatives, two biologic calculators and a conventional approach (opt out), described by five attributes: delay to treatment, positive predictive value, negative predictive value, infection risk, and cost saving to the national health service. Respondents were randomized to receive training materials as plain text or an animated storyline. Training materials contained information about RA and approaches to treatment and described the biologic calculator. Background questions included sociodemographics and self-reported measures of task difficulty and attribute non-attendance. DCE data were analyzed using conditional and heteroskedastic conditional logit (HCL) models.ResultsIn total, 300 respondents completed the DCE, receiving either plain text (n = 158) or the animated storyline (n = 142). The HCL showed the estimated coefficients for all attributes aligned with a priori expectations and were statistically significant. The scale term was statistically significant, indicating that respondents who received plain-text materials had more random choices. Further tests suggested preference homogeneity after accounting for differences in scale.ConclusionsUsing animated training materials did not change the preferences of respondents, but they appeared to improve choice consistency, potentially allowing researchers to include more complex designs with increased numbers of attributes, levels, alternatives or choice sets.

Dataset Information

Worth a thousand interpersonal words: Emoji as affective signals for relationship-oriented digital communication.

Publications

Worth a thousand interpersonal words: Emoji as affective signals for relationship-oriented digital communication.

Similar Datasets

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