Dataset Information

A picture is worth a thousand words: Electronic cigarette content on Instagram and Pinterest.

ABSTRACT: INTRODUCTION:This study examined electronic cigarette (e-cig) content in visual materials posted on the social-media platforms Instagram and Pinterest. Both platforms allow users to upload pictures to the internet and share them globally. Users can search for pictures tagged with specific keywords and phrases. METHODS:Using content analysis, this study identified themes in image postings of e-cigs on social media. During five weeks of data collection, keywords were used to identify pictures related to e-cigs. These pictures were then coded into one or more categories. RESULTS:The three most popular categories for Instagram posts were marketing, customization and juices/flavors. The three most popular categories for Pinterest posts were customization, marketing and memes. CONCLUSIONS:Because of the persuasive power of visuals, it is important to examine communication on Instagram and Pinterest as well as the specific visual messages communicated. Stores and manufacturers use these and similar platforms to communicate with users and potential users; thus it seems that marketers are capitalizing on opportunities for persuasive appeal. The results highlight the popularity of e-cig content on these two social media platforms and reveal an emphasis on marketing and customization.

SUBMITTER: Lee AS

PROVIDER: S-EPMC5555611 | biostudies-literature | 2017 Jul

REPOSITORIES: biostudies-literature

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A picture is worth a thousand words: Electronic cigarette content on Instagram and Pinterest.

Lee Alexander S AS Hart Joy L JL Sears Clara G CG Walker Kandi L KL Siu Allison A Smith Courteney C

Tobacco prevention & cessation 20170703

<h4>Introduction</h4>This study examined electronic cigarette (e-cig) content in visual materials posted on the social-media platforms Instagram and Pinterest. Both platforms allow users to upload pictures to the internet and share them globally. Users can search for pictures tagged with specific keywords and phrases.<h4>Methods</h4>Using content analysis, this study identified themes in image postings of e-cigs on social media. During five weeks of data collection, keywords were used to identif ...[more]

PMID: 28815224

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Project description:BackgroundOnline survey-based methods are increasingly used to elicit preferences for healthcare. This digitization creates an opportunity for interactive survey elements, potentially improving respondents' understanding and/or engagement.ObjectiveOur objective was to understand whether, and how, training materials in a survey influenced stated preferences.MethodsAn online discrete-choice experiment (DCE) was designed to elicit public preferences for a new targeted approach to prescribing biologics ("biologic calculator") for rheumatoid arthritis (RA) compared with conventional prescribing. The DCE presented three alternatives, two biologic calculators and a conventional approach (opt out), described by five attributes: delay to treatment, positive predictive value, negative predictive value, infection risk, and cost saving to the national health service. Respondents were randomized to receive training materials as plain text or an animated storyline. Training materials contained information about RA and approaches to treatment and described the biologic calculator. Background questions included sociodemographics and self-reported measures of task difficulty and attribute non-attendance. DCE data were analyzed using conditional and heteroskedastic conditional logit (HCL) models.ResultsIn total, 300 respondents completed the DCE, receiving either plain text (n = 158) or the animated storyline (n = 142). The HCL showed the estimated coefficients for all attributes aligned with a priori expectations and were statistically significant. The scale term was statistically significant, indicating that respondents who received plain-text materials had more random choices. Further tests suggested preference homogeneity after accounting for differences in scale.ConclusionsUsing animated training materials did not change the preferences of respondents, but they appeared to improve choice consistency, potentially allowing researchers to include more complex designs with increased numbers of attributes, levels, alternatives or choice sets.

Dataset Information

A picture is worth a thousand words: Electronic cigarette content on Instagram and Pinterest.

Publications

A picture is worth a thousand words: Electronic cigarette content on Instagram and Pinterest.

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