Active cannabis marketing and adolescent past-year cannabis use.

ABSTRACT: METHODS:Data are from an online survey of 482 adolescents (aged 15-19 years) living in states with legalized retail cannabis. Youth were asked about their engagement with cannabis promotions, including whether they liked/followed cannabis businesses on social media (Facebook, Twitter, and Instagram), had a favorite cannabis brand, or could see themselves owning/wearing a cannabis-branded product. Youth also self-reported cannabis use in the past year. We used logistic regression with a Bonferroni correction to compare the odds of cannabis use among youth with different levels of engagement with cannabis promotions and brands after controlling for demographics. RESULTS:After adjusting for several possible confounders, youth who liked or followed a cannabis business on at least one social media platform had 5 times higher odds of past-year cannabis use (aOR?=?5.00, 95% CI: 2.47, 10.09, p?

SUBMITTER: Trangenstein PJ 

PROVIDER: S-EPMC6878135 | biostudies-literature | 2019 Nov

REPOSITORIES: biostudies-literature