Dataset Information

Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey.

ABSTRACT: Consumer interest towards healthy food is driving the growth of the organic food market because consumers perceive organic food products to improve their personal health. Berries have well-known health benefits and show increasing market shares in European markets. This manuscript investigates for the first time how health attitudes relate to organic consumers' choices for nutrient labels of organic dried strawberry products. We conducted an online survey with 614 consumers from Norway, Romania, and Turkey. All participants consumed and liked strawberries and purchased organic food at least once a month. Participants filled out attitudinal questionnaires and conducted an experimental choice task featuring paired images of packaged organic dried strawberries varying in nutrients content label and other factors. The pooled sample was split into three groups of varying health attitudes for profiling and choice analysis. The results show that broad variations exist in health attitudes among Norwegian, Romanian, and Turkish organic consumers. A non-linear effect of health attitude is revealed, where a moderate health attitude is more strongly associated with the selection of products with increased nutrients content than either a low or a high health attitude. The results highlight the complexity in targeting nutrition labels to organic consumers. Finally, implications and suggestions for organic food operators are discussed along with future research avenues.

SUBMITTER: Almli VL

PROVIDER: S-EPMC6950596 | biostudies-literature | 2019 Dec

REPOSITORIES: biostudies-literature

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Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey.

Almli Valérie L VL Asioli Daniele D Rocha Celia C

Nutrients 20191204 12

Consumer interest towards healthy food is driving the growth of the organic food market because consumers perceive organic food products to improve their personal health. Berries have well-known health benefits and show increasing market shares in European markets. This manuscript investigates for the first time how health attitudes relate to organic consumers' choices for nutrient labels of organic dried strawberry products. We conducted an online survey with 614 consumers from Norway, Romania, ...[more]

PMID: 31817079

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Project description:This study investigated consumer knowledge and attitude toward environmental sustainability, grain-free diets (GFDs), and the influence of on-site environmental sustainability education on pet owner diet choices. A two-part questionnaire was designed, bracketing an educational brochure on environmental sustainability and GFDs. The study consisted of an informational brochure and two questionnaire sections, Q1 and Q2. Preliminary information regarding current diets, diet choice(s), views of environmental sustainability, the definition of GFDs, and the likelihood of feeding GFDs were gathered via Q1. Participants then read a factual brochure regarding pet food trends and environmental sustainability. After reading the brochure, participants completed Q2. Pet ownership of the survey population indicated 12/78 cared exclusively for at least one cat, 48/78 cared exclusively for at least one dog, and 18 cared exclusively for at least one dog and one cat. The majority (70/78) of survey responders fed a dry commercial product, 25/78 fed a canned commercial product, and 1/78 fed a commercial raw product. Prior to reading the brochure, 44.9% of participants were able to partially identify a GFD, 47.4% partially defined environmental sustainability, and 19.2% reported feeding a GFD. After reading the brochure, 67.6% of participants were able to identify a more environmentally sustainable diet vs. 55.9% prior to reading the brochure. A paired T-test demonstrated that after reading the brochure, people were significantly less likely to feed a GFD (p < 0.001). When participants already feeding a GFD were isolated, they demonstrated a higher likelihood to feed a GFD both before and after reading the pamphlet than the remaining population; however, the likelihood decreased from 8.4 ± 2.7 to 7.8 ± 2.7. The informational brochure was effective; participants were less likely to feed a GFD after reading the brochure. Although participants considered environmental sustainability important, factors independent of environmental sustainability influenced the likelihood of diet change. Participants already feeding a GFD also ranked environmental sustainability highly but were less likely to consider changing their pet's diet. These preliminary findings identify a need for public education regarding pet food choices that can have environmental consequences.

Dataset Information

Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey.

Publications

Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey.

Similar Datasets

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