Ontology highlight
ABSTRACT:
SUBMITTER: Pacheco-Bernal C
PROVIDER: S-EPMC7067971 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Pacheco-Bernal Carmen C Jiménez-Zarco Ana Isabel AI Martínez-Argüelles María-Jesús MJ
Frontiers in psychology 20200306
The aim of this study is to investigate the determinants for the intention to adopt mobile technology as a data collection methodology in market research projects. A conceptual framework was developed using the technology-organization-environment (TOE) model to identify technological factors (perceived benefits and limitations), organizational factors (open attitude toward change, professional competence, satisfaction with traditional systems, and firm size), and environmental factors (industry ...[more]