Ontology highlight
ABSTRACT:
SUBMITTER: Sun W
PROVIDER: S-EPMC7272014 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Sun Wei W Dedahanov Alisher Tohirovich AT Shin Ho Young HY Kim Ki Su KS
PloS one 20200604 6
We investigate factors affecting individual investors' switching intention from traditional financial market to crypto-currency financial market. By sampling factors of individual investors related with crypto-currency (CC), the study applies structural equation modeling method (SEM) to investigate their effects on switching intention by integrating PPM and Reinforcement Sensitivity theories (RST) to form a pulling, pushing and mooring effects model. The investigation indicates that crypto-curre ...[more]