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The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism.


ABSTRACT: The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of behavioral intentions, such as intentions to use and word-of-mouth intentions.

SUBMITTER: Hwang J 

PROVIDER: S-EPMC7312595 | biostudies-literature | 2020 Jun

REPOSITORIES: biostudies-literature

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The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism.

Hwang Jinsoo J   Kim Hyunjoon H   Choe Ja Young JY  

International journal of environmental research and public health 20200607 11


The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of beh  ...[more]

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