Ontology highlight
ABSTRACT:
SUBMITTER: Wang D
PROVIDER: S-EPMC7426917 | biostudies-literature | 2020 Aug
REPOSITORIES: biostudies-literature
Communications biology 20200813 1
People are eager to know the self in other's eyes even with personal costs. However, what drives people costly to know evaluations remains unknown. Here we tested the hypothesis of placing subjective value on knowing social evaluations. To quantify the subjective value, we developed a pay-to-know choice task where individuals trade off profits against knowing social evaluations. Individuals computed independent unknown aversion towards positive and negative social evaluations and placed higher v ...[more]