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Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions.

ABSTRACT: Knowing the tastes and needs of consumers is a key aspect in the literature review on consumer behaviour. This becomes even more important when it comes to selling across borders, in international markets. In other words, facing a different environment, both the tastes and the needs of consumers are different compared to those that can be found in a local market. Therefore, knowing how consumers behave takes on special relevance in business internationalization. In order to determine this behaviour, companies develop commercial research, which involves a large investment of resources (especially when it comes to obtaining primary information). Large companies usually have the resources to be able to carry out this type of market research, but what about small and medium-sized enterprises (SME's)? They generally do not have enough resources to undertake a full commercial research experiment to investigate the tastes and needs of customers in foreign market countries. The data from this paper allow participating SME's to have a first understanding of the tastes and needs of consumers in these countries-markets that are being internationalized (in this case, through exports). The data provide the precise information sought about consumers in those countries-markets that are the target of internationalization. To this end, tourists visiting a certain place have been analysed. Based on the information needs of these companies (and on questionnaires found in the scientific literature), the questionnaire for this experiment was drawn up and completed by tourists who visited that particular place. The information collected by the questionnaire was mainly focused on how consumers responded to some of the main marketing variables: product, price and distribution, as well as, gastronomic culture, "made in" effect and purchase intention. This valuable information allowed the companies that participated in the experiment to adapt their products to the tastes and needs of each international market country targeted, and even led some of these companies to consider market countries that were not previously considered for the exportation of their products.

SUBMITTER: Berbel-Pineda JM

PROVIDER: S-EPMC7548418 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature

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Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions.

Berbel-Pineda Juan M JM Ramírez-Hurtado José M JM Palacios-Florencio Beatriz B Santos-Roldán Luna L

Data in brief 20200920

Knowing the tastes and needs of consumers is a key aspect in the literature review on consumer behaviour. This becomes even more important when it comes to selling across borders, in international markets. In other words, facing a different environment, both the tastes and the needs of consumers are different compared to those that can be found in a local market. Therefore, knowing how consumers behave takes on special relevance in business internationalization. In order to determine this behavi ...[more]

PMID: 33072821

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Project description:BackgroundThe advancement of wearable devices and growing demand of consumers to monitor their own health have influenced the medical industry. Health care providers, insurers, and global technology companies intend to develop more wearable devices incorporating medical technology and to target consumers worldwide. However, acceptance of these devices varies considerably among consumers of different cultural backgrounds. Consumer willingness to use health care wearables is influenced by multiple factors that are of varying importance in various cultures. However, there is insufficient knowledge of the extent to which social and cultural factors affect wearable technology acceptance in health care.ObjectiveThe aims of this study were to examine the influential factors on the intention to adopt health care wearables, and the differences in the underlying motives and usage barriers between Chinese and Swiss consumers.MethodsA new model for acceptance of health care wearables was conceptualized by incorporating predictors of different theories such as technology acceptance, health behavior, and privacy calculus based on an existing framework. To verify the model, a web-based survey in both the Chinese and German languages was conducted in China and Switzerland, resulting in 201 valid Chinese and 110 valid Swiss respondents. A multigroup partial least squares path analysis was applied to the survey data.ResultsPerformance expectancy (β=.361, P<.001), social influence (β=.475, P<.001), and hedonic motivation (β=.111, P=.01) all positively affected the behavioral intention of consumers to adopt wearables, whereas effort expectancy, functional congruence, health consciousness, and perceived privacy risk did not demonstrate a significant impact on behavioral intention. The group-specific path coefficients indicated health consciousness (β=.150, P=.01) as a factor positively affecting only the behavior intention of the Chinese respondents, whereas the factors affecting only the behavioral intention of the Swiss respondents proved to be effort expectancy (β=.165, P=.02) and hedonic motivation (β=.212, P=.02). Performance expectancy asserted more of an influence on the behavioral intention of the Swiss (β=.426, P<.001) than the Chinese (β=.271, P<.001) respondents, whereas social influence had a greater influence on the behavioral intention of the Chinese (β=.321, P<.001) than the Swiss (β=.217, P=.004) respondents. Overall, the Chinese consumers displayed considerably higher behavioral intention (P<.001) than the Swiss. These discrepancies are explained by differences in national culture.ConclusionsThis is one of the first studies to investigate consumers' intention to adopt wearables from a cross-cultural perspective. This provides a theoretical and methodological foundation for future research, as well as practical implications for global vendors and insurers developing and promoting health care wearables with appropriate features in different countries. The testimonials and support by physicians, evidence of measurement accuracy, and easy handling of health care wearables would be useful in promoting the acceptance of wearables in Switzerland. The opinions of in-group members, involvement of employers, and multifunctional apps providing credible health care advice and solutions in cooperation with health care institutions would increase acceptance among the Chinese.

Project description:Background:Everyday products can contain a multitude of harmful substances unnoticed by most consumers, because established risk communication channels reach only part of the society. The question is, whether at least interested and informed consumers are able to use risk communication tools and assess harmful chemicals in products. Results:An online survey investigated the awareness of 1030 consumers on harmful substances in everyday items. Participating consumers' education level, knowledge in chemistry, and motivation were above society's average. Although a large number of responses showed that survey participants were familiar with several aspects of the issue, the results revealed that knowledge in chemistry helped, but was not enough. Many participants assumed that products with an eco-label, natural personal care products, products without hazard pictograms or products produced in the European Union would not contain harmful substances. Most participants indicated to use hazard pictograms, information on the packaging, reports in the media, and environmental and consumer organizations as information sources, while information by authorities and manufacturers were not named frequently and did not receive high confidence. Smartphone applications were not indicated by many participants as information sources. The information sources most trusted were environmental and consumer organizations, hazard pictograms, and lists of ingredients on the containers. The declared confidence in certain risk communication instruments did not always correspond to the use frequencies indicated. Nearly all participants considered legislators as responsible for the reduction of harmful substances in consumer products. Conclusions:Misconceptions about harmful substances in products can be dangerous for the personal health and the environment. The survey indicates that motivation, educational level, and chemical expertise do not automatically provide an appropriate understanding of harmful substances in products. If well-informed consumers are not sufficiently capable to use risk information elements as revealed in this study, then this will be even more the case for the general public. Consumer awareness should be stipulated by an improved information strategy about chemical risks in consumer products with an extensive participation of the target groups and by more efforts by authorities and manufactures to build trust and to provide easily understandable information.

Project description:Introduction Vaccination against COVID-19 is a key global public health strategy. Health professionals including midwives and doctors support and influence vaccination uptake by childbearing women. There is currently no evidence regarding the COVID-19 vaccination perceptions and intentions of those who receive or provide maternity care in Australia. The aim of this study was to address this gap in knowledge and explore the perceptions and intentions regarding COVID-19 vaccination from consumers and providers of maternity care in Australia. Methods A national cross-sectional online study conducted in early 2021 in Australia, a country that has had a very low number of COVID-19 cases and deaths. Recruitment was undertaken through parenting and health professional social media sites and professional college distribution lists. A total of 853 completed responses, from women (n = 326), maternity care providers including doctors (n = 58), midwives (n = 391) and midwifery students (n = 78). Findings Personal intention to be vaccinated ranged from 48–89% with doctors most likely and women least likely. Doctors and midwifery students were significantly more likely to recommend the vaccine to pregnant women in their care than midwives (p<0.001). Fewer doctors (2%) felt that women should wait until breastfeeding had concluded before being vaccinated compared with 24% of midwives and 21% of midwifery students (p<0.001). More than half of the midwives (53%) had concerns about the COVID-19 vaccine for the women in their care compared with 35% of doctors and 46% of midwifery students. Despite national guidelines recommending vaccination of breastfeeding women, 54% of practitioners were unlikely to recommend vaccination for this group. Conclusion This is the first study to explore the perceptions and intentions regarding COVID-19 vaccination from the perspective of those who receive and provide maternity care in Australia. Findings have utility to support targeted public health messaging for these and other cohorts.

Dataset Information

Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions.

Publications

Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions.

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