Ontology highlight
ABSTRACT:
SUBMITTER: Carvalho AM
PROVIDER: S-EPMC7714194 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Carvalho Alexsandro M AM Gonçalves Sebastián S Ruffoni Janaína J Iglesias José Roberto JR
PloS one 20201203 12
Adoption of a new technology depends on many factors. Marketing, advertising, social interactions, and personal convictions are relevant features when deciding to adopt, or not, a new technology. Thus, it is very important to determine the relative weight of these factors when introducing a new technology. Here we discuss an agent based model to investigate the behavior of agents exposed to advertising and social contacts. Agents may follow the social pressure, or maybe contrarians, acting again ...[more]