Ontology highlight
ABSTRACT:
SUBMITTER: Molina Navarro F
PROVIDER: S-EPMC7732107 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Molina Navarro Francisco F Rivera Mateos Manuel M Millán Vázquez de la Torre María Genoveva MG
PloS one 20201211 12
This paper analyzes the perception and behavior of active tourism companies that provide outdoor physical sports activities in emerging tourist destinations in Cordoba, an inland province of southern Spain. The active tourism supply of registered businesses was analyzed using fieldwork data and more than 30 variables including training and qualification of human resources, business vision of demand, marketing and promotion strategies, and perceptions of supply trends. To this end, a quantitative ...[more]