The credibility of social media beauty gurus in young millennials' cosmetic product choice.
Ontology highlight
ABSTRACT:
SUBMITTER: Hassan SH
PROVIDER: S-EPMC8006996 | biostudies-literature |
REPOSITORIES: biostudies-literature
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Project description:Social media influencers (SMI) are individuals with large follower engagement, who can shape the thoughts and dietary behaviours of their audience. Concerns exist surrounding the spread of dietary misinformation by SMI, which may impact negatively on public health, yet no standards currently exist to assess the credibility of their information. This study aimed to evaluate the credibility of key SMI weight management (WM) blogs (n = 9), piloting a pre-prepared credibility checklist. SMI were included if they had a blue-tick verification on ≥2 social media (SM) and an active WM blog. A sample of blog posts were systematically evaluated against thirteen credibility indicators under four themes: 'transparency', 'use of other resources', 'trustworthiness and adherence to nutritional criteria' and 'bias'. Indicators were yes/no questions to determine an overall credibility percentage for each SMI. The ten most recent meal recipes from each blog were evaluated against Public Health England's (PHE) calorie targets and the UK 'traffic light' food labelling scheme to assess nutritional quality. Percentages ranged from 23-85%, the highest gained by a Registered Nutritionist. SMI blogs may not be credible as WM resources. Given the popularity and impact of SM in the context of overweight, obesity and WM, this study may inform the methodological approach for future research.
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Project description:BackgroundNutrition science is currently facing issues regarding the public's perception of its credibility, with social media (SM) influencers increasingly becoming a key source for nutrition-related information with high engagement rates. Source credibility and, to an extent, authenticity have been widely studied in marketing and communications but have not yet been considered in the context of nutrition or health communication. Thus, an investigation into the factors that impact perceived source and message credibility and authenticity is of interest to inform health communication on SM.ObjectiveThis study aims to explore the factors that impact message and source credibility (which includes trustworthiness and expertise) or authenticity judgments on SM platforms to better inform nutrition science SM communication best practices.MethodsA total of 6 databases across a variety of disciplines were searched in March 2019. The inclusion criteria were experimental studies, studies focusing on microblogs, studies focusing on healthy adult populations, and studies focusing on either source credibility or authenticity. Exclusion criteria were studies involving participants aged under 18 years and clinical populations, gray literature, blogs, WeChat conversations, web-based reviews, non-English papers, and studies not involving participants' perceptions.ResultsOverall, 22 eligible papers were included, giving a total of 25 research studies. Among these studies, Facebook and Twitter were the most common SM platforms investigated. The most effective communication style differed depending on the SM platform. Factors reported to impact credibility included language used online, expertise heuristics, and bandwagon heuristics. No papers were found that assessed authenticity.ConclusionsCredibility and authenticity are important concepts studied extensively in the marketing and communications disciplines; however, further research is required in a health context. Instagram is a less-researched platform in comparison with Facebook and Twitter.
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Project description:BackgroundMenstrual health and hygiene (MHH) is a human rights issue; yet, it remains a challenge for many, especially in low- and middle-income countries (LMICs). MHH includes the socio-political, psychosocial, and environmental factors that impact women's menstrual experiences. High proportions of girls and women in LMICs have inadequate MHH due to limited access to menstrual knowledge, products, and stigma reinforcing harmful myths and taboos. The aim of this pilot was to inform the design of an MHH sub-study and the implementation and scale-up of an MHH intervention incorporated into a community-based cluster-randomized trial of integrated sexual and reproductive health (SRH) services for youth in Zimbabwe. The objectives were to investigate (1) uptake of a novel MHH intervention, (2) menstrual product preference, and (3) the factors that informed uptake and product choice among young women.MethodsFemale participants aged 16-24 years old attending the community-based SRH services between April and July 2019 were offered the MHH intervention, which included either a menstrual cup or reusable pads, analgesia, and MHH education. Descriptive statistics were used to quantitatively assess uptake and product choice. Focus group discussions and in-depth interviews with participants and the intervention team were used to investigate the factors that influenced uptake and product choice.ResultsOf the 1732 eligible participants, 1414 (81.6%) took up the MHH intervention at first visit. Uptake differed by age group with 84.6% of younger women (16-19 years old) compared to 79.0% of older women (20-24 years old) taking up the intervention. There was higher uptake of reusable pads (88.0%) than menstrual cups (12.0%). Qualitative data highlighted that internal factors, such as intervention delivery, influenced uptake. Participants noted the importance of access to free menstrual products, analgesics, and MHH education in a youth-friendly environment. External factors such as sociocultural factors informed product choice. Barriers to cup uptake included fears that the cup would compromise young women's virginity.ConclusionsPilot findings were used to improve the MHH intervention design and implementation as follows: (1) cup ambassadors to improve cup promotion, sensitization, and uptake; (2) use of smaller softer cups; and (3) education for community members including caregivers and partners.Trial registrationRegistry: Clinicaltrials.gov Registration Number: NCT03719521 Registration Date: 25 October 2018.
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Project description:The dataset examines three factors (i.e. financial literacy, self-control, peer-influence) that influence investment behaviour amongst young Indonesian millennials. Using a non-probability sampling technique, a total of 265 young millennials attending Investment Gallery seminar and workshop events in Jakarta, Indonesia completed an investment behaviour survey. The reflective measurement was performed using the Partial Least Square Structural Equation Model (PLS-SEM) to the screened data from the survey (N = 213). The measurement includes the evaluation of outer loading, internal reliability, and convergent reliability. The final equation model was evaluated and estimated using SmartPLS v.3.3.2 program. The dataset is beneficial for companies seeking for potential investors from young millennials. The dataset also provides valuable insights for the Indonesian Ministry of Education and Culture (MoEC) and universities, particularly the faculty of economy and business in preparing their students with the financial literacy and investment knowledge.
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Project description:BackgroundThe use of cosmetic products in beauty salons emits numerous kinds of toxic air pollutants. The objectives of this study were to measure the concentrations of benzene, toluene, ethylbenzene, xylene, formaldehyde, and acetaldehyde in 20 large beauty salons in Tehran and relate the observed concentrations to environmental and occupational characteristics of the salons.MethodsSamples were collected from inside and outside air of 20 selected salons located in different areas of the city. Several additional parameters were recorded during the sampling process including surface area, number of active employees, type of ventilation, type of ongoing treatments, temperature, humidity. Deterministic and stochastic health risk assessment of the compounds were performed.ResultsIndoor concentrations of each pollutant were significantly higher than its outdoor concentrations. Health risk assessment showed that benzene, formaldehyde and acetaldehyde represent a possible cancer risk in the beauty salons. In addition, toluene, ethylbenzene, and xylene had negligible non-carcinogenic risks. Ventilation with air purifier, and fan with open window were more effective than using just a fan. Concentrations of benzene and toluene were affected by the number of hair dying treatments. The concentration of xylene was affected by the number of hair styling. The concentration of formaldehyde was affected by the number of hair styling and number of nail treatments.ConclusionWith improved ventilation and requirements for reformulated cosmetic, concentrations of toxic air pollutants in beauty salons could be reduced.
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