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The Medusa effect reveals levels of mind perception in pictures.

ABSTRACT: Throughout our species history, humans have created pictures. The resulting picture record reveals an overwhelming preference for depicting things with minds. This preference suggests that pictures capture something of the mind that is significant to us, albeit at reduced potency. Here, we show that abstraction dims the perceived mind, even within the same picture. In a series of experiments, people were perceived as more real, and higher in both Agency (ability to do) and Experience (ability to feel), when they were presented as pictures than when they were presented as pictures of pictures. This pattern persisted across different tasks and even when comparators were matched for identity and image size. Viewers spontaneously discriminated between different levels of abstraction during eye tracking and were less willing to share money with a more abstracted person in a dictator game. Given that mind perception underpins moral judgement, our findings suggest that depicted persons will receive greater or lesser ethical consideration, depending on the level of abstraction.

SUBMITTER: Will P

PROVIDER: S-EPMC8364175 | biostudies-literature |

REPOSITORIES: biostudies-literature

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Project description:While animal shelters have made significant progress in reducing the number of euthanized dogs and cats, millions of unclaimed pets are still euthanized every year. Cats, in particular, face bleak prospects, with ~70% of those that enter animal shelters euthanized. Many factors influence potential cat adopters' decisions, including a cat's physical appearance and perceived personality. To explore elements related to the perception of cat personality, this study examined whether videos and pictures highlight different characteristics felt to potentially affect perceived cat adoptability. An online survey was used to assess perceptions regarding videos and pictures of cats. The survey consisted of three adult cats viewed in a short video and as a still picture. Participants were asked to view the media and rate how well these images depicted 12 separate characteristics (from extremely well to not well at all). Respondents were then asked how likely they would be to adopt this cat if they "were in the market to adopt a cat." A total of 555 surveys were analyzed to answer two questions. The first question was whether cats were perceived as more adoptable when viewed in a still photo or in an action video. A statistically significant difference was found between median photo and video adoption scores for all three cats, with video scores consistently higher than photo scores. The next question was how video footage might alter perception of cats when compared to still photos. For all three cats, the traits "Playful," "Aggressive," "Active," and "Curious" received higher scores when the cats were viewed in videos vs. photos. All of these traits can be associated with active behaviors, best demonstrated via motion. The cats, however, were seen as more "Loving," "Shy," "Quiet," and "Likes to be held" in photos compared to videos. The results suggest that there is an advantage of videos over pictures in perceived adoptability, as determined by response to the question "how likely would you be to adopt this cat," but this difference is small and likely does not justify additional resources. Exceptions might be for active, outgoing cats in order to highlight these attributes.

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The Medusa effect reveals levels of mind perception in pictures.

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