Dataset Information

P048 Social Media's Influence on Adolescents’ Food Preferences Amid the COVID-19 Pandemic

ABSTRACT:

Background

Additional time spent on social media (SM) due to the COVID-19 pandemic, increased adolescents’ exposure to food and beverage (F&B) advertisements. The marketing of unhealthy F&B products featuring celebrities and influencers may contribute to an increased preference towards various products, potentially influencing consumption patterns and increasing one's long-term health risk.

Objective

The objective of this study was to examine SM's influence on adolescents’ food and beverage preferences during the COVID-19 pandemic and explore their parents’ perceptions of this phenomenon.

Study Design, Setting, Participants

Three, one-hour, semi-structured virtual focus groups were conducted with seven dyads of 6th grade students and their parents (n = 14) from a suburban school district in northeastern Pennsylvania. Students and parents participated in separate focus groups and completed a demographic survey that included SM use characteristics in June-September 2021.

Measurable Outcome/Analysis

Focus group transcripts were transcribed, coded, and analyzed by both authors using a constant comparison approach.

Results

Three themes that emerged from adolescents were: increased SM usage, factors that increased consumption, and increased recall of memorable aspects of F&B advertisements. Themes that emerged from parents were: parental observations of adolescents’ less healthy eating behaviors, parental influence over F&B purchases, and increased engagement in food trends seen on SM.

Conclusions

These themes suggest increased SM use influenced adolescents' ability to recall specific F&B brands and potentially influenced consumption. Safeguards seem to remain in place regarding parents’ influence over the adolescents’ F&B purchase requests. Additionally, parents may be aware of the targeted marketing used on SM and its potential to influence adolescents’ eating behaviors. These findings suggest the importance for parents, dietitians, and other healthcare providers to be aware of increased SM usage and the potential influence F&B advertisements may have on adolescent eating behaviors. These findings will also be important for nutrition educators to understand when teaching these risks to students/future practitioners.

Funding

Villanova University's Undergraduate Research Fellowship Program

SUBMITTER: Kucharczuk A

PROVIDER: S-EPMC9260031 | biostudies-literature |

REPOSITORIES: biostudies-literature

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Project description:Food preferences are among the most influential factors of food habits in the vulnerable period of adolescence; in addition, gender-dependent differences in food preferences are also observed. The aim of the present study was to analyze differences in food habits between individuals stratified based on their food preferences in a population-based sample of adolescents aged 15-20. The study was conducted within the Polish Adolescents' COVID-19 Experience (PLACE-19) Study population in a group of 2419 secondary school students who were randomly chosen to participate in the study using a random quota sampling procedure. The food preferences were determined on the basis of a validated Food Preference Questionnaire (FPQ) (which enables assessing preference of vegetables, fruit, meat/fish, dairy, snacks, and starches), whereas food habits were determined on the basis of the Adolescents' Food Habits Checklist (AFHC) (which enables assessing food purchase, preparation, and consumption habits). The analysis involved three homogenous clusters ('low-preferring', 'hedonists', and 'high-preferring'), which were identified using the k-means algorithm. It was found that for a number of the assessed food purchase, preparation, and consumption habits, there were statistically significant differences between the 'low-preferring', 'hedonists', and 'high-preferring' clusters. Within food purchase habits, the food preference influenced frequency of buying pastries/cakes and frequency of eating takeaway meals for all the respondents, while for female respondents, it influenced also choice of desserts in restaurants, and for male respondents, it influenced choosing a low-fat lunch away from home (p < 0.05). Within food preparation habits, the food preference influenced the fat content in desserts at home, the frequency of eating at least one serving of vegetables/salad with an evening meal, the frequency of spreading butter/margarine on bread thinly, and the frequency of having cream on desserts for all the respondents; meanwhile, for female respondents, it also influenced the frequency of avoiding fried foods and the frequency of including chocolate/biscuits in their packed lunch (p < 0.05). Within food consumption habits, the food preference influenced the frequency of eating a dessert/pudding, eating at least one serving of fruit a day, eating at least one serving of vegetables/salad a day, avoiding sausages/burgers, trying to ensure they eat plenty of fruit and vegetables, and frequency of choosing fruit as a snack for all the respondents; meanwhile, for male respondents, it also influenced the frequency of eating sweet snacks and eating at least three servings of fruit most days (p < 0.05). Taking into account that some improper food habits may be typical for the specific clusters, there is an urgent need to analyze and address them for the purposes of public health and to bear in mind that some of those habits are gender-dependent.