ABSTRACT: Reproduction plays a fundamental role in the profitability of dairy farms. Consultants use key performance indicators (KPI) to monitor the reproductive performance of the farms. They must decipher between the most suitable ones to face two different scenarios that may need the analysis of different parameters: (1) approach in a first visit, and (2) routine visits. Forty-nine consultants specialized in dairy reproduction from 21 countries responded to an online survey conducted to determine the most suitable parameters in a first visit approach. The survey was comprised of 190 questions, 178 of them rated from 0 (irrelevant) to 10 (maximum importance) points. The questions were divided into 5 sections: (1) consultant and farm model, (2) general data of the farm, (3) cow reproduction, (4) postpartum and metabolic disease, and (5) heifer reproduction. The median, interquartile range, minimum and maximum values, and 95% confidence interval (CI) were determined for each question. Afterward, a multivariate analysis, using between-group linkage via Ward's hierarchical clustering was conducted to generate clusters of consultants according to their response pattern. Lastly, a Chi-square test was conducted to assess the association between the years of experience of the consultant and farm size within the clusters generated in each section of the questionnaire. Most of the consultants considered 27 parameters to be highly important to analyze during the first visit. Consultants use several KPIs (in variable quantitative range) to evaluate any of the presented sections. Moreover, consultants preferred parameters focused on heat detection, fertility, and pregnancy achievement regarding the production cycle of a dairy cow. Consultants also showed high interest in obtaining a general overview of milk production, farming efficiency, and the heifer rearing process; but the farm size and the years of experience of the consultant influenced the type and number of parameters chosen as KPI. The parameters rated with the highest importance (rate 10) that could be considered for an easy, fast, and universal first visit to assess the reproductive status were: first service conception rate, overall pregnancy rate, and 21d pregnancy rate for cows, and age at first calving for heifers.