Ontology highlight
ABSTRACT: Supplementary information
The online version contains supplementary material available at 10.1007/s11002-022-09663-2.
SUBMITTER: Tagashira T
PROVIDER: S-EPMC9797376 | biostudies-literature | 2022 Dec
REPOSITORIES: biostudies-literature

Marketing letters 20221229
Due to the declining demand owing to the coronavirus disease 2019 pandemic, governments worldwide have implemented targeted subsidies to stimulate their domestic demand. This study argues that a single public subsidy implementation has two different mechanisms for demand stimulation: (1) the signal effect and (2) the discount effect. It conducted monthly questionnaire surveys with Japanese consumers during the pandemic and developed a panel dataset. During the data collection, the Japanese gover ...[more]