Ontology highlight
ABSTRACT:
SUBMITTER: Wu B
PROVIDER: S-EPMC6187015 | biostudies-literature | 2018 Dec
REPOSITORIES: biostudies-literature
Data in brief 20181002
This Data in Brief article is for Study 1 in the manuscript # JEVP-2018-140 ("The Impact of Moral Identity on Consumers' Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage"). It examines the association between moral identity and green consumption. The data was collected using a structured online questionnaire composed of measurements of moral identity, green consumption behavior, social desirability, and demographics (gender, age and financial situation) i ...[more]