Ontology highlight
ABSTRACT:
SUBMITTER: Suyanto B
PROVIDER: S-EPMC6660617 | biostudies-literature | 2019 Apr
REPOSITORIES: biostudies-literature
Suyanto Bagong B Subiakto Henri H Srimulyo Koko K
Data in brief 20190307
This article presents data on the shift in urban youth consumption patterns from offline shopping to online shopping, and data on the tastes of urban youths towards local branded products marketed through online shopping. The data in this article were obtained from the results of field studies in five cities and regencies, namely: Surabaya City, Malang City, Kediri City, Sidoarjo Regency and Jember Regency. The number of respondents surveyed was 500. The research data can be used by researchers ...[more]