The Use of Fitness Influencers' Websites by Young Adult Women: A Cross-Sectional Study.

ABSTRACT: The growth of the fitness industry observed in the last decade has been accompanied by the emergence of an occupation as a social media fitness influencer. The most popular are able to accumulate millions of followers. The marketing potential of fitness influencers is a subject of interest, not only for the fitness industry but also for other sectors offering products related to health, wellness, or healthy nutrition. However, the activities of fitness influencers related to the promotion of physical activity and healthy lifestyle converge with the aims of those promoting public health. The main objective of this study was to make an assessment of the determinants of regular access to fitness influencers' sites (FIS) and their relationship with the health behaviors of young adult women. It

SUBMITTER: Duplaga M 

PROVIDER: S-EPMC7503997 | biostudies-literature | 2020 Sep

REPOSITORIES: biostudies-literature