Dataset Information

Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms.

ABSTRACT: Brand equity has played an important role in firms' stock performance, especially during the stock market crash provoked by Covid-19. Our manuscript investigates how brand equity impacts stock performance during the Covid-19 crash. Firms with top brands should be a particularly attractive "safe harbor" in the crash to investors since consumer loyalty and demand advantages brought by brand equity enable firms to retain stable cash flows and mitigate the macroeconomic shock. Based on U.S. listed firms, we find that firms with top brands experience higher stock returns, lower systematic risk and lower idiosyncratic risk in the Covid-19 crash than other firms. Moreover, our findings are used to distinguish the brand equity effect from the corporate social responsibility (CSR) effect on stock performance during the Covid-19 crash.

SUBMITTER: Huang Y

PROVIDER: S-EPMC9760223 | biostudies-literature | 2021 Nov

REPOSITORIES: biostudies-literature

ACCESS DATA

Publications

Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms.

Huang Yuxuan Y Yang Shenggang S Zhu Qi Q

Finance research letters 20210125

Brand equity has played an important role in firms' stock performance, especially during the stock market crash provoked by Covid-19. Our manuscript investigates how brand equity impacts stock performance during the Covid-19 crash. Firms with top brands should be a particularly attractive "safe harbor" in the crash to investors since consumer loyalty and demand advantages brought by brand equity enable firms to retain stable cash flows and mitigate the macroeconomic shock. Based on U.S. listed f ...[more]

PMID: 36568952

Similar Datasets

Project description:The international wildlife trade presents severe conservation and environmental security risks, yet no international regulatory framework exists to monitor the trade of species not listed in the appendices of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). We explored the composition and dynamics of internationally regulated versus nonregulated trade, with a focus on importations of wild-caught terrestrial vertebrates entering the United States from 2009 to 2018. We used 10 years of species-level trade records of the numbers of live, wild-caught animals imported to the United States and data on International Union for the Conservation of Nature (IUCN) estimates of extinction risk to determine whether there were differences in the diversity, abundance, and risk to extinction among imports of CITES-listed versus unlisted species. We found 3.6 times the number of unlisted species in U.S. imports compared with CITES-listed species (1366 vs. 378 species). The CITES-listed species were more likely to face reported conservation threats relative to unlisted species (71.7% vs. 27.5%). However, 376 unlisted species faced conversation threats, 297 species had unknown population trends, and 139 species were without an evaluation by the IUCN. Unlisted species appearing for the first time in records were imported 5.5 times more often relative to CITES-listed species. Unlisted reptiles had the largest rate of entry, averaging 53 unique species appearing in imports for the first time per year. Overall trade quantities were approximately 11 times larger for imports of unlisted species relative to imports of CITES-listed species. Countries that were top exporters of CITES-listed species were mostly different from exporters of unlisted species. Because of the vulnerabilities of unlisted, traded species entering the United States and increasing global demand, we strongly recommend governments adapt their policies to monitor and report on the trade of all wildlife.

Dataset Information

Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms.

Publications

Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms.

Similar Datasets

OmicsDI is part of the ELIXIR infrastructure

Tweets