Ontology highlight
ABSTRACT:
SUBMITTER: Olokundun M
PROVIDER: S-EPMC5996723 | biostudies-literature | 2018 Jun
REPOSITORIES: biostudies-literature
Olokundun Maxwell M Iyiola Oladele O Ibidunni Stephen S Falola Hezekiah H Salau Odunayo O Amaihian Augusta A Peter Fred F Borishade Taiye T
Data in brief 20180404
The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used. Statistical Package for Social Sciences (SPSS 22) was engaged for analysis of one hundred and fifty (150) valid questionnaire which were completed by small business owners registered under small and medium ...[more]