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Data survey on the effect of product features on competitive advantage of selected firms in Nigeria.

ABSTRACT: The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used. Statistical Package for Social Sciences (SPSS 22) was engaged for analysis of one hundred and fifty (150) valid questionnaire which were completed by small business owners registered under small and medium scale enterprises development of Nigeria (SMEDAN). Stratified and simple random sampling techniques were employed; reliability and validity procedures were also confirmed. The field data set is made publicly available to enable critical or extended analysis.

SUBMITTER: Olokundun M

PROVIDER: S-EPMC5996723 | biostudies-literature | 2018 Jun

REPOSITORIES: biostudies-literature

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Data survey on the effect of product features on competitive advantage of selected firms in Nigeria.

Olokundun Maxwell M Iyiola Oladele O Ibidunni Stephen S Falola Hezekiah H Salau Odunayo O Amaihian Augusta A Peter Fred F Borishade Taiye T

Data in brief 20180404

The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used. Statistical Package for Social Sciences (SPSS 22) was engaged for analysis of one hundred and fifty (150) valid questionnaire which were completed by small business owners registered under small and medium ...[more]

PMID: 29900268

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